Become a Creative Strategist

$299

Free Trial

Buy Now

Become a Creative Strategist

$299

Free Trial

Buy Now

Become a Creative Strategist

$299

Free Trial

Buy Now

BEST SELLER

BEST SELLER

BEST SELLER

INTERMEDIATE

INTERMEDIATE

INTERMEDIATE

BECOME A CREATIVE STRATEGIST

BECOME A CREATIVE STRATEGIST

BECOME A CREATIVE STRATEGIST

and make more money like magic!

and make more money like magic!

and make more money like magic!

Are you ready to go beyond a ugc creator…

Are you ready to go beyond a ugc creator…

Are you ready to go beyond a ugc creator…

A UGC Creator jumps up the charts to success. Creative Strategy puts a hop in his step.

A UGC Creator jumps up the charts to success. Creative Strategy puts a hop in his step.

Learn to make Ads That Don't Just Sell Products But Scale Businesses

A UGC Creator jumps up the charts to success. Creative Strategy puts a hop in his step.

Learn to make Ads That Don't Just Sell Products But Scale Businesses

A UGC Creative Strategist looks over a presentation to present to the advertising client.

A UGC Creative Strategist looks over a presentation to present to the advertising client.

Step Into Meetings With Confidence And Impress Clients

A UGC Creative Strategist looks over a presentation to present to the advertising client.

Step Into Meetings With Confidence And Impress Clients

A UGC Creative Strategist uses his course knowledge on a direct response advertisement.

A UGC Creative Strategist uses his course knowledge on a direct response advertisement.

Have an MBA level education right in your back pocket

A UGC Creative Strategist uses his course knowledge on a direct response advertisement.

Have an MBA level education right in your back pocket

A wallet filled with money. Creative strategy can increase your rates by 2 to 3 times..

A wallet filled with money. Creative strategy can increase your rates by 2 to 3 times..

Increase your hourly rate as a creative contractor by 2-3x

A wallet filled with money. Creative strategy can increase your rates by 2 to 3 times..

Increase your hourly rate as a creative contractor by 2-3x

A creative director develops a Creative Strategy for marketing.

A creative director develops a Creative Strategy for marketing.

Become a Creative Marketing Leader In Your Industry

A creative director develops a Creative Strategy for marketing.

Become a Creative Marketing Leader In Your Industry

A creative strategist cliembs to the top of their career

A creative strategist cliembs to the top of their career

Take on strategic responsibility for a brand and fast-track your Director-Level career

A creative strategist cliembs to the top of their career

Take on strategic responsibility for a brand and fast-track your Director-Level career

Take the Intro Course to Creative Strategy for FREE

Take the Intro Course to Creative Strategy for FREE

Take the Intro Course to Creative Strategy for FREE

Learn for FREE

Start for FREE

In 2023, I made over $180,000 as a Creative Strategist

Starting as a UGC creator in 2014, I've learned that even the most seasoned professionals can run into an income flatline. If you're asking, 'What's the next step for growing my UGC business?'—you're not alone.

Unlock my decade-long strategies that doubled my income and let's elevate your creative career together.

Unlock my decade-long strategies that doubled my income and let's elevate your creative career together.

Kelly Rocklein. A successful creative strategist in advertising gasps at her new salary.

Kelly Rocklein. A successful creative strategist in advertising gasps at her new salary.

Kelly Rocklein. A successful creative strategist in advertising gasps at her new salary.

The UGC PRO Creative Strategy Course Is Finally Here!

The UGC PRO Creative Strategy Course Is Finally Here!

This 4-hour video course is everything you'll need to get started, with zero fluff.

UGC Pro creative strategy course helps you become a creative strategist .

UGC Pro creative strategy course helps you become a creative strategist .

UGC Pro creative strategy course helps you become a creative strategist .

Kelly Rocklein. Your Creative Strategy instructor for the course.

Kelly Rocklein. Your Creative Strategy instructor for the course.

Kelly Rocklein. Your Creative Strategy instructor for the course.

YOUR INSTRUCTOR

YOUR INSTRUCTOR

YOUR INSTRUCTOR

Kelly Rocklein

Kelly Rocklein

ABOUT —

First began offering Creative Strategy as a service in 2020

First began offering Creative Strategy as a service in 2020

Former In-House Creative Director and Director of Creative Strategy

Former In-House Creative Director and Director of Creative Strategy

Currently works as an advisory-level consultant

Currently works as an advisory-level consultant

Worked with hundreds of DTC brands

Worked with hundreds of DTC brands

Generated over $500M in revenue over her career

Generated over $500M in revenue over her career

CO-AUTHOR

CO-AUTHOR

CO-AUTHOR

Shane Murphy

Shane Murphy

Shane is a Creative Strategist and Direct Response Video editor, responsible for leading creative ad campaigns and UGC for some of the hottest e-commerce brands on the internet.

Shane is a Creative Strategist and Direct Response Video editor, responsible for leading creative ad campaigns and UGC for some of the hottest e-commerce brands on the internet.

Shane Murphy, a co-author on the course. He's a direct response advertising marketer.

Shane Murphy, a co-author on the course. He's a direct response advertising marketer.

4+

Hour Course

4+

Hour Course

174

Page Lesson Plan

174

Page Lesson Plan

5

Pitch Deck Templates

$50 VALUE

5

Pitch Deck Templates

$50 VALUE

15

Real-World Exercises

15

Real-World Exercises

20

Years of Combined Career Experience

20

Years of Combined Career Experience

OveR 30 in-depth TOPICS AND DISCUSSIONS TO HELP YOU
become a creative mastermind

OveR 32 in-depth TOPICS TO HELP YOU
become a creative mastermind

OveR 32 in-depth TOPICS TO HELP YOU
become a creative mastermind

Creative Strategist explores what it takes to get to the top of their creative industry.

Explore the defining elements and significance of a strategy.

A watering can waters a plant. This digital course can grow your creative knowlege.

Delve into the core concepts of a creative strategy.

A UFO takes a cow. Take these direct response best practices and run!

Learn best practices in direct response and uncover your formula for creative success.

Understand the AIDCA sales sequence and its role in sales strategies.

A Creative Director looks over performance marketing. One ad did well. good thing they A/B tested.

Get introduced to A/B testing, covering both fundamental and advanced strategies.

A Creative Strategist reviews KPIs and performance metrics for an advertising campaign

Discover essential Key Performance Indicators (KPIs) crucial for success.

A creative strategist plans objectives for their client. She makes the pitch.

Learn setting and planning creative objectives with examples from seven real-life situations.

An AI robot paints an advertisement. AGI and LLM for the win.

Familiarize yourself with the critical tools in your creative strategy tech stack.

A creative director looks over a strategy deck to assess KPIs and performance.

Master the techniques of effectively collecting inspiration and keeping up with trends.

Learn strategies for successful initial meetings with creative strategy clients.

A creative marketer uses a plug and play template to spark new creative ideas.

Understand how to effectively pitch to clients unfamiliar with UGC, including a powerful UGC pitch deck template.

A creative marketing professional writes down concepts to win over their client.

Explore techniques in brand market analysis to win jobs and influence clients, featuring a pitch deck template.

A consumer is frustrated with a problem, one to which you hope you have the solution. Start advertising to that!

Engage in exercises focusing on motivators and barriers, complete with a useful template.

A creative strategist puts customers and demographics into a bucket. Understanding the sales funnel is a key to great creative strategy.

Dive into the world of sales funnels and learn strategies for campaigns aimed at awareness, consideration, conversion, and retention.

A consumer holds their phone seeing an advetisement that makes them convert. Good thing it was conversion driven!

Discover platform-specific strategies along with a comprehensive two-page guide for mastering nuances of each platform.

A creative marketer writes a script with passion and confidence. Little does anyone know, Chat GPTwrote half of it.

Learn the art of scriptwriting and ideation for creative concepts, including access to our AI agent, UGC Buddy

A creative contractor waves to you. They look like a good creator candidate for UGC.

Understand the nuances of sourcing creative contractors.

A woman cares for her client, a cat. Yes, she has a cat client. Just go with it.

Master the art of managing client and contractor relationships effectively.

Discover the implications of the Good, Fast, Cheap rule in creative work.

A creative strategist and a UGC creator walk into a bar. They shake hands. They make money. Win-win.

Get insights into general creative rates and the process of hiring UGC creators.

A creative strategist shares a flower, relation management takes time and effort.

Learn techniques for managing creators during production, including the use of the Creator Brief Deck template.

Explore various quality assurance techniques and effective methods for reviewing work.

Learn about specific aspect ratios for different platforms with our comprehensive aspect ratio pack.

A creative marketing strategist asks the lawyer to review an advertisement.

Go through a checklist for copyright and legal considerations in creative work.

A creative team reviews their own creative process

Understand strategies for feedback and optimization in the creative process.

A marketing initiative is rewarded with creative success and held up with hands.

Learn about the RICH vs. FLAT performance review methodology.

A creative process circles around a heart. It takes deliberation and care to improve advertising performance

Discover the Iterate, Reoptimize, Replicate approach for optimization.

A rabbit jumps out of a hat; a crafty little guy. Sure knows how to price his creative services.

Learn effective pricing strategies for your creative services.

A creative strategist loses money because they decided to shoose the wrong way to charge their client.

Understand the differences and advantages of hourly, project, and retainer payment models.

A creative strategist learns how blended hourly rates allow them to review their own succes and rates.

Discover how to create effective blended hourly rate packages.

A creative strategist recieves inbound leads via email.

Learn methods to generate inbound leads by positioning yourself as a thought leader.

Explore strategies for inbound marketing and platform optimizations for better outreach.

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